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Behind the Scenes: What a 12-Month Marketing Program Looks Like with AlphaTrey
May 9, 2025
A Georgia-based, immigrant-owned construction firm struggled with manual quoting, disorganized leads, and late payments. Their growth plateaued despite high-quality work.
Pain Points
- Fragmented Lead Management: Lost quotes and delayed responses.
- Inconsistent Marketing: No tracking of promotional effectiveness.
- Cash Flow Strain: Late invoices and unpredictable receivables.
AlphaTrey Implementation
- CRM Deployment: Consolidated all leads and projects into a single pipeline.
- Automated Quotes: Online request form generating branded proposals.
- Follow-Up Workflows: Sequence of reminder emails and payment requests.
- Integrated Finance: Automatic invoice creation and payment tracking.
Results
- Sales Doubled: From 4 to 9 projects per month within three months.
- Faster Payments: Reduced DSO (days sales outstanding) by 35%.
- Team Expansion: Hired two additional crew members to meet demand.
Ready to scale like never before? Explore our case-study workshop and see how AlphaTrey can transform your business.
